Tony Emma, the PGA Director of Instruction at Siena Golf Academy in Las Vegas, Nevada, discusses how he helps his students get around courses with uneven lies.
Emma begins with a basic explanation of the equipment and how to get around a golf course. He then allows beginners an opportunity to practice a full swing with a seven-iron. “We find starting with contact, full swing and ball flight is how you hook them and get them more excited,” says Emma. “The beauty of Learn to Play is that each Professional can customize Learn to Play to their preferred teaching methods.
Siena’s program utilizes all areas of this extensive practice facility to introduce a variety of basic fundamentals at chipping and pitching areas, green-side bunkers, fairway bunkers and putting greens, as well as at the large all-grass tees complete with an area to teach uneven lies. The fourth and final session concludes with Emma providing each participant with a discount certificate for additional private or group lessons. To promote the program, Emma utilizes a comprehensive listing at PlayGolfAmerica.com; e-mails to a 500-golfer database; free Internet advertising; facility signage; word of mouth advertising; and marketing to casino human resource professionals.
For the full article visit PGA Magazine, August 2008: http://www.pgamagazinedigital.com/i/38317-aug-2008/69